“brand” identity, why not join the likes of the
Energizer Bunny, the M&M Candy (peanut), Kellogg’s Tony
the Tiger, Pillsbury’s Doughboy, Hershey’s Kiss, Ronald McDonald
and Budweiser’s Louie the Lizard and the Clydesdales ( just
to name a few)??
The benefits of identifying
a nationally/universally recognizable character, such as a robotic
SuperStar, to an up and coming, or already thriving business,
are numerous. Some of these advantages include:
your product(s) to a star… hitch your product(s) to a SuperStar…
hitch your product(s) to “RALPHIE”.